Introduction

SUGAR Cosmetics is an Indian e-commerce firm that sells cosmetics and skincare items that are youth, best suited for Indian skin tones, and cruelty-free. However, not all of their things are vegan. Their products are made in cutting-edge facilities in countries like Germany, Italy, the United States, and India and are offered through websites, mobile applications, and conventional storefronts. SUGAR has a multi-distribution network of about 10,000 retail stores in 130 cities, and SUGAR Cosmetics is one of the top four cosmetic brands in distribution and sales. In terms of SUGAR’s supply chain, they have a significant presence throughout retail outlets, including standalone and marketplaces, and D2C channel distributing straight to consumers across India.

SUGAR Cosmetics was constructed on three pillars

listening to customers, not pricing, and focusing on content for customers. In a market dominated by cosmetic behemoths such as Lakme, Loreal, Maybelline, and others, SUGAR Cosmetics is one of the first Indian firms that prioritise diversity. With a short turnaround time in product creation, price, and social-media involvement, the brand is slowly becoming a go-to for young women.

SUGAR Cosmetics Uses

Cleansers, toners, serums, moisturisers, and balms can wash, exfoliate, and protect the skin while renewing it. Shampoo and body wash are for general personal care and can be used to clean the body.

SUGAR Cosmetics planned to augment one’s appearance (makeup) can be used to conceal blemishes, enhance one’s natural structures (such as the eyebrows and eyelashes), add colour to a person’s face, and—in the case of more extreme forms of makeup used for presentations, fashion shows, and people in get-up—can be used to change the presence of the face entirely to look like a different person, creature, or object. Contouring is a technique for modifying one’s look.

SUGAR Cosmetics are made up of a combination of chemical substances taken from either natural or artificial sources. Cosmetics serve various functions, and personal and skin care products can cleanse and protect the body or skin. SUGAR Cosmetics used to improve or modify one’s look (makeup) can be used to cover imperfections, enhance one’s natural characteristics (such as eyebrows and eyelashes), add colour to a person’s face, or completely transform the appearance of the face to resemble a new person, creature, or item. SUGAR Cosmetics can also be developed to scent the body.

Different SUGAR Cosmetics Products

1. Smudge Me Not Liquid Lipstick Brazen Raisin 01 by SUGAR Cosmetics

It has liquid lip colour with a matte finish that lasts all day.

This burgundy lipstick gives lips rich, opaque colour in a single stroke and lasts all day without fledging or fading. The vitamin E-rich composition additionally moisturises and softens the lips.

Shelf Life We guarantee that this product will have a shelf life of 6 months or longer when your purchase is shipped.

2. Lash Mob Limitless Mascara – 01 Black by SUGAR Cosmetics

Highly pigmented eyelash protection.

Concerning this item

This mascara separates and lifts each lash for a defined effect.

It Provides tremendous length and volume for fluttery lashes.

Mascara dries quickly and is non-clumping.

It contains vitamins and antioxidants that are beneficial to lash development.

Free of parabens, talc, and synthetic scents.

3. Ace of Face Foundation Stick – 30 Chococcino by SUGAR Cosmetics

With the SUGAR Ace Of Face Foundation Stick, you can achieve dreamy skin in only one step. Its long-wearing formula is lightweight, creamy, and incredibly simple to blend, and it not only looks but also feels like a second skin. This handy stick conceals enlarged pores, fine wrinkles, dark circles, blemishes, and more, so there’s no reason to show off anything less than picture-perfect skin. Prepare to find a permanent home in your cosmetic bag for this magical miracle, which will provide sheer-to-full coverage without looking cakey every time!

Features

Because of SUGAR Cosmetics’ extreme pigmentation, a little goes a long way with this foundation stick.

The waterproof, full-coverage product provides an entirely matte look that lasts up to 12 hours.

The convenient built-in brush makes it easy to mix the product in or touch up areas when applied.

Cosmetics multifunctional stick is enriched with hydrating elements and may be used as a medium-to-full coverage basis or concealer.

It is safe for your skin and has a dermatological foundation test and certification.

4. SUGAR Cosmetics – Magic Wand- Waterproof Concealer – 40 Breve

Concerning this item

40 BREVE is a medium beige with a warm undertone.

Sugar – Magic Wand concealer with great coverage comes in six different colours.

It has a water-resistant composition that lasts up to 8 hours.

It Covers flaws and spots beautifully.

Anise fruit extracts provide skin protection and healing.

5. SUGAR Cosmetics-Flawless Blend The Rules Eyeshadow Palette

With the SUGAR Blend The Rules Eyeshadow Palette, you can channel your inner artist and create a cosmetic masterpiece daily. These super-pigmented tones are impossibly smooth and wonderfully simple to blend, thanks to a selection of high-performing mattes, extra-creamy metallics, and high-foil powders. Purchase these stunning shades in four gorgeous eight-shade palettes that include a dual-ended applicator with a spherical blending brush at one end and a doe-tip sponge at the other. But wait, have we mentioned its uber-chic packaging yet? To dethrone the existing king of your vanity, display design the stunning tray of colours.

Conclusion

SUGAR Cosmetics has seen significant development, with 195 shops in India today. It grew at a digital zoom rate in Fiscal 2019, with sales of INR 200 crore. A well-known makeup brand has aggressively expanded its store presence in over 100 Indian cities.